Privacy Policy

Construction Bros ("we," "us," or "our") operates the website at https://construction-bros.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. Please read this policy carefully. If you do not agree with the terms of this policy, please do not access the site.

Information We Collect

We do not collect personally identifiable information (PII) directly. We do not require account creation, login, or any form submissions that collect your name, email address, or phone number. All calculator inputs are processed entirely in your browser and are never sent to our servers.

However, we do automatically collect certain non-personal information through third-party services, as described below.

Analytics Data (Google Analytics 4)

We use Google Analytics 4 (GA4) to understand how visitors use our site. GA4 collects the following types of anonymized data:

• Pages visited and time spent on each page
• Referral source (how you found our site)
• Device type, browser, and operating system
• Approximate geographic location (country/region level, not precise)
• Interactions with calculators (e.g., which calculators are used most)

GA4 operates in "consent mode" on our site, meaning that full analytics data is only collected after you provide consent via our cookie banner. Without consent, GA4 uses cookieless pings that do not track individual users.

Cookies and Tracking Technologies

Our site uses cookies for the following purposes:

Essential Cookies

These cookies are necessary for the website to function properly. They include cookies that store your cookie consent preferences and unit preference settings (imperial vs. metric). These cannot be disabled.

Analytics Cookies

Google Analytics 4 sets cookies (such as _ga and _ga_*) to distinguish unique users and track sessions. These are only set after you consent to analytics tracking.

Advertising Cookies

Google AdSense may set cookies to serve personalized advertisements based on your browsing history. You can opt out of personalized ads through Google's Ad Settings page or by using the cookie consent banner on our site.

Third-Party Services

We use the following third-party services:

Google Analytics

Provided by Google LLC. Used for website analytics. For more information, see Google's Privacy Policy. You can opt out using the Google Analytics Opt-out Browser Add-on.

Google AdSense

Provided by Google LLC. Used to display advertisements on our site. AdSense may use cookies and web beacons to serve ads based on your prior visits to our site or other websites. See How Google Uses Information from Sites That Use Our Services.

Amazon Associates

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Amazon may collect information about your interactions with their site when you click affiliate links. See Amazon's Privacy Notice.

Your Rights and Choices

You have the following options to control your data:

• Cookie Consent: Use the cookie consent banner on our site to accept or decline non-essential cookies at any time.
• Browser Settings: Configure your browser to block or delete cookies. Note that some site features may not function properly without essential cookies.
• Google Ad Personalization: Opt out of personalized ads at Google Ad Settings.
• Google Analytics Opt-out: Install the GA Opt-out Browser Add-on.
• Do Not Track: We honor Do Not Track (DNT) browser signals by disabling analytics and ad personalization when detected.

Data Retention

Google Analytics data is retained for 14 months, after which it is automatically deleted. Cookie consent preferences are stored in your browser's localStorage and persist until you clear your browser data. We do not maintain any separate database of user information.

Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13 in compliance with the Children's Online Privacy Protection Act (COPPA). If you believe we have inadvertently collected information from a child under 13, please contact us so we can promptly delete it.

California Privacy Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information:

• Right to Know: You may request that we disclose what personal information we have collected about you.
• Right to Delete: You may request the deletion of your personal information.
• Right to Opt-Out: You may opt out of the "sale" of personal information. We do not sell personal information in the traditional sense, but third-party advertising cookies may constitute a "sale" under CCPA. Use our cookie consent banner to opt out.
• Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise any of these rights, please contact us using the information below.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this page periodically for any changes. Your continued use of the site after any changes constitutes acceptance of the updated policy.

Contact Us

If you have questions or concerns about this Privacy Policy, please contact us at: privacy@construction-bros.com